Brand Movie.

HMN Skincare wants to appeal to the modern, hard-working man. I wanted to tell a story of three men, an athlete, an entrepreneur and a musician, working tirelessly to achieve their goals, but not forgetting that they need to take care of their skin. They are human, after all.

Written and directed by Alaïa Fonk.

Client: HMN Skincare | Production: ALAÏAFONK©
Video will be used for online advertising, social content and the HMN website.

The Team

Directed by: Alaïa Fonk
Client: HMN Skincare

Production: ALAÏAFONK©
Executive Producers: Martin Lucas Ruben
& Constantijn Van Der Meer

DOP: Robin Ruitenberg
First A.C: Krijn Wintjes
Gaffer: Thijs Besteman

Kiter: Nicklas Gitz
Entrepreneur: Don Roméo Rigters
Musician: Karel Gerlach

Edit: Alaïa Fonk
Grading: Bart van Heerwaarden
BTS: Luca Wehnes

Copy: Roderick Schlimmer

Special thanks to: Garage 22 & Red Bull Music Studio