Brand Movie.
Once in a while you feel like that stranger. The one who never fits in. The world seems so big, or maybe super small; it can make you feel super powerful or maybe disappointed and lonely. But just like you, there are others who feel that way and this is where the storylines intertwine.
We portrayed five individuals starting out as strangers and somehow connecting on this sunny day. The vibrant campaign is a story about individuals being themselves, being expressive and finding like-minded people along the way to share their journey with.
Jägermeister wanted to launch a campaign to promote the Jägermeister brand to a new generation of festival goers. It’s not just nightlife; more a lifestyle.
Written and directed by Alaïa Fonk.
Client: Jägermeister Global | Production: SHOWPONY
Campaign will be used for online advertising, stock footage and social content. The assets would ultimately be part of a global database of marketing material for the Jägermeister brand.
"“Let’s take it to the parade. Be your extra self.
Be aware; it’s not a race for popularity.
Equality is the word of this century.
Let’s connect as rebels.”
- Alaïa Fonk for Jägermeister
The Team
Directed by: Alaïa Fonk
Client: Jägermeister Global
Production: SHOWPONY
Executive Producers: Denzel Von Deira
Assist. Producer: Razan AlSoghayer
DOP: Tomas Van Harten & Daan Bothof
Edit: Alaïa Fonk
Grading: Bart Van Heerwaarden
Styling: Sophie Keizer
Styling Assist: Dien Ben El Hossaien
MUAH: Niki Vos
MUAH Artists: Anke Ter Heide & Estefania Ter Heerdt
Campaign Photographer: Tim Buiting
Assist. Photographer: Max Buiting
BTS: Max Buiting
Models: Raviq De Vries, Servaas Steenbergen, Aryan Ghanizadeh, Lisa Van Teeffelen & Daisy Giuliette Slavenburg.
Special thanks to: Summerpark Festival
